![]() ![]() By now you’ve probably heard the hit song “Livin’ it Up” with Case – a song featuring a Stevie Wonder sample turned into four plus minutes of dance club fun. ![]() There’s no doubt about it – there are some definite finger snapping foot tappers on this latest release. Therefore I’ve given his new album “Pain is Love” the most careful scrutiny of any LP he appears on to date, and the review you’re reading is the result. Knowing this has made me reconsider Ja Rule as an artist – maybe there’s something the public knows that I don’t about this rapper and why he is so beloved. Time and again I hold my nose up and sneer at a Ja Rule album, and time and again they go on to be gold and platinum best sellers for Def Jam. If ever a reviewer was out of tune with what’s popular among average rap fans, it’s been me with Ja. I panned his first two albums harshly on this site for offering little but recycled thug cliches and uninspiring beats. I’m the first to admit I’ve not been that enthusiastic about Ja’s career. By forming The Murderers and releasing his sophomore LP “Rule 3:36” Ja not only widened the distance between the two but scored even larger hits with the singles “Between Me and You” and “Put it On Me.” Indeed though his deep voice and gruff delivery were uncannily like X’s at first listen, the hit single “Holla Holla” enabled him to strike out on his own and emerge from the Dark Man’s shadow. A few years ago when Def Jam released his debut album “Venni Vetti Vecci” a lot of people though of him as little more than a DMX clone. ![]()
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